A Story Of Bold Innovation: Three Ways In Which Vivo Champions Smartphone Photography Breakthroughs

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When you think of mobile phone cameras, what is the first thing that comes to mind? Perhaps comfort, friendliness, or spontaneity. However, we rarely think about quality. Here, vivo is changing the discourse on mobile photography by making professional camera technologies available to all smartphone users. The X series was the first vivo flagship to break these limitations. From shipping the first vivo smartphone with stylus stabilization to introducing a high-quality imaging system co-developed with legendary optics manufacturer ZEISS, the X-Series has established itself as the essential smartphone for camera enthusiasts. Photography.

The vivo X series ushered users into a new era of mobile photography, pushing the boundaries of what was once thought possible with innovations in optics, artificial intelligence and image processing technology. By fusing professional optical and imaging technology with the ease of use of smartphones, vivo has created the perfect tool for self-expression. Even at night, users can unleash their creativity with an innovative AI noise reduction algorithm optimized for different landscapes and lighting. Through its flagship devices, vivo offers more than any ordinary smartphone camera, bridging the skills gap between experts and enthusiasts with intuitive yet high-quality specifications.

Gives a professional look to smartphone photography

Vivo strives to provide consumers with a superior mobile imaging experience through collaborative and independent innovation. vivo and ZEISS have reached important milestones in their long-term strategic partnership and, as part of the collaboration agreement, vivo and ZEISS have established the vivo ZEISS Imaging Lab, a joint R&D program to seek technological innovations in moving imaging that represent the vivo's true commitment demonstrates this partnership and mobile photography in general.

The first imaging system co-developed by vivo and ZEISS began with the vivo X60 series and has been improved with each new product generation. Building on their respective research and development strengths, vivo and ZEISS have brought carefully crafted lenses, high-end color science, and portrait styles inspired by classic ZEISS camera lenses to smartphones.

While users eagerly await the new camera configurations, the revolutionary innovations that the vivo and ZEISS partnership has brought so far cannot be overlooked. Indeed, the X series ushered in an era marked by unprecedented advances in mobile imaging. As of 2021, all X-Series camera lenses are certified for compatibility with ZEISS T* Coating, which reduces ghosting and image flare in different lighting conditions. In addition to the collaboration with ZEISS, vivo has continually optimized the lens material used and explored new ways to improve light transmission. For example, with the X70 series, the company introduced a new high transmission glass lens that helps reduce chromatic aberration in photos.

Push the limits of physics with AI algorithms

Night photography can be challenging and especially intimidating for smartphone users. Your device doesn't have as much light to work with and you're dealing with annoying camera noise. However, the AI shines brighter at night. vivo's AI algorithms have changed the way we approach night photography, making it possible for anyone to capture sharp shots at night. It captures images that users would not otherwise be able to see with the naked eye, while maintaining natural, true colors.

Vivo has revolutionized mobile night photography with its flagship night imaging specifications that create perfectly clear and vivid photos even in low-light environments. Among the parameters that must be respected, we find extreme night vision in real time. This camera mode features the updated AI noise reduction algorithm, which optimizes night scenes with professional photographer-level tonal adjustment, making the entire image brighter and brighter. This mode also improves image speed, further enhancing the user experience at night. Another interesting feature is Pure Night View, which is supported by the X80 series. With the phone's hardware capabilities enhanced by vivo's developed AI Deglare algorithm and RAW HDR algorithm, this feature reduces flare and lens flare to improve night scene clarity.

The successful combination of hardware and software solutions also led to the creation of the ZEISS Style Portrait. This feature includes four different portrait bokeh effects, giving the user different portrait options to choose from. Known for the camera's portrait capabilities, Vivo has developed AI solutions to further encourage user creativity, even in low-light scenarios, which inherently make portrait photography difficult due to image noise. To address this issue, vivo has developed the Super Night Portrait algorithm, which enables sharp portraits even in low light, with bokeh that blends seamlessly into the background. With these unique photo mode features, vivo has maintained its position as the innovative leader in low-light and night imaging.

AI algorithms can also enhance the color of images. While smartphone photography is often known for exaggerated brightness and color vibrancy, vivo has chosen to capture images as realistically as possible and develop some of the most natural color profiles in the industry, with algorithms that they simulate the classic styles of the colors of ZEISS professional cameras. . ZEISS Natural Color Mode, powered by AI perception technology, adjusts tonal brightness, highlights detail changes in dark areas, and makes photos look more natural by further improving color accuracy and light coverage. the scene.

Innovate with a fully customized image slide

Imaging chips have revolutionized the photography industry and are central to the development of innovative camera features for smartphones. Vivo's custom ISP, first introduced on the X70 series, helps further enhance the professional image and improve the performance of your devices, from optimizing power consumption to optimizing photography in the most demanding scenarios.

For example, vivo's custom ISP handles the processing needed to render great nighttime images and helps improve the quality of nighttime video. When you take photos, your phone uses the camera and screen, two components that consume a lot of power. It is incredibly frustrating to have your battery run out while you are busy recording an unforgettable moment on your smartphone. To prevent this, vivo's custom ISP allows you to find a balance between performance and power consumption so you never miss the perfect shot.

In vivo, innovation never stops. With more than 300 R&D staff and imaging lab experts, Vivo's approach to leading innovative chip-level imaging technology is primarily organized around four strategic pillars: Imaging System, Operating System, Industrial Design and performance. Vivo focused on meeting consumer needs through chip design and development of key innovative image processing algorithms without taking over chip manufacturing.

Over the years, vivo has constantly made subtle changes to each series of smartphones to redefine your premium mobile photography experience. While the X series already offers impressive professional imaging capabilities, we can expect even more capable photography capabilities in future iterations. Starting today, users can take advantage of a variety of professional imaging smartphones that deliver a superior mobile imaging experience at the touch of a button.