Nothing To Challenge The IPhone In The US With A New Smartphone Launch

No British startup has released three products so far: no phone (1), no ear (1) and no ear (stick). However, the company is not finished with the new devices and has confirmed that it plans to release a new phone soon. This time, we're looking at a device that challenges the iPhone on its own turf.

Any Phone (1) already looks like an Android iPhone clone and has a lighting system that's more of a marketing gimmick than a useful feature. However, the device is not an iPhone competitor as it has a mid-range processor that is not as good as any Apple iPhone in recent years.

But there are no plans to ship the phones to the US anytime soon. Phone (1) is available in Europe, Middle East and Asia. North America was not part of the first wave of evacuations.

When Oppo took over the brand, CEO Carl Pei, who founded OnePlus a few years ago, knew nothing about challenging the iPhone. He told CNBC that nothing had happened in previous talks with US carriers about launching the new phone in the US.

We're guessing, but the device listed can't be a variant of the phone (1). As we head into 2023 with the iPhone 14 Pro dominating the smartphone market, this is an "old" device. So Nada Pay should work on the phone (2).

Pai also said that the American market is bringing high demand for Nuts products. He said a third of in-ear sales are in the United States, without giving exact numbers.

Nothing has sold more than 1.1 million so far. Includes over 600,000 headsets (1) and over 500,000 mobile phones (1). According to CNBC, the company has even bigger plans for 2023. The goal is to increase sales by $250 million from $20 million this year. However, he doesn't expect anything to be profitable until at least 2024.

On the new No Phone challenge for the iPhone in the US, Carl Pei thinks it's an uphill battle.

“There is a problem with Android where iOS is becoming more and more dominant. They have a very strong block between iMessage, AirDrop, especially Gen Z. I'm more concerned," he told CNBC . "There could come a point where Apple owns 80% of the market and doesn't give Android makers enough room to keep playing."

Interestingly, Pei drew attention to Apple's App Store cap and the 30% fees developers have to pay Apple. The head of Nothing said he felt sorry for Elon Musk and that Nothing "can't think seriously about this problem and how we're going to fix it."

"This will create a huge gap in our development," he mused.

Currently nothing is just producing hardware. It's not yet clear how Apple's App Store rules will affect any development. The company may want to release apps for its devices that include in-app purchases.