Entertainmentrelated Topics Are Among ‘most Googled By Pinoys In 2022

Filipinos' penchant for entertainment is evident in their online consumption, be it gaming or streaming. Five of the top 10 places on Google's global top searches in the Philippines are Wordle at number 4 and Ax Infinity at number 9, as well as All or Dead at number 5 and Encanto at number 9.8. No. And shows like Jeffrey Dahmer #10 ("Monster: The Jeffrey Dahmer Story" because of the show).

Halalan 2022 ranked in this category, followed by VaxCertPh in 2nd and Election Candidates in 3rd, Warriors vs Celtics in 6th and Ukraine in 7th.

Marvin Wenke, Director of Communications for Google Philippines, explained at a Google event that the three main findings show that "People are always looking for information about this particular term when they travel because it is, among other things, an important prerequisite for face-to-face communication." face is involved. Because of the pandemic. We are moving quickly into the post-period.

“This year we see how much Filipinos love entertainment and consume online content. As you can see, five out of 10 searches for all major search terms are related to entertainment (games and apps),” he said.

Basketball player Ricky Rivero with girlfriend Andrea Brillantes.

“Filipinos' love of online content consumption is confirmed by the latest e-economy report. According to the report, streaming or video-on-demand is the third largest online activity for Filipinos this year after e-commerce and food delivery,” he added.

According to a Google press release, the SEA e-economy report also showed that 58% of Filipinos regularly watch on-demand shows and movies.

Netflix High School Zombie Series We're All Dead

Photos of artists and official accounts of streaming platforms in social networks

Korean content is "very common" on top TV shows or series, indicating that "Hallyu is very much alive in the Philippines," Wenk continued. The top 10 most watched TV shows or series are: We're All Dead, The Amazing Lawyer Wu, Business Proposal, Alchemy of Souls, Euphoria, Twenty-Five Twenty-One, Big Mouth, "Manifesto", "Our favorite summer" and "Summer that I became beautiful."

Councils also noted the trend of Korean dramas on Google in recent years. Therefore, they dedicated a section to the most popular topics of Korean dramas. In addition to the aforementioned Korean series, the list also includes Money Heist: Korea - Joint Economic Area, Sh**ting Stars and Happiness.

Tips explains, “The behavior we are seeing is that Filipinos love to use Google Search to advertise their fans while watching their favorite Korean dramas. They are looking for trivia and additional information about their shows. Their favorites, their favorite Koreans. personalities and their shows

Additionally, Disney and Marvel superhero titles dominate the top Google movie searches, with Encanto topping the list, followed by Incantation, Eternals, Purple Hearts, Thor: Love and Thunder, and Doctor Strange in the Multiverse of Madness.

They complete Blushing, Black Adam, Bigger Than Blue, and Spider-Man: No Way Home.

In the category of male personalities, basketball player Ricky Rivero is on the list of the most popular personalities. "I remember him proposing to (Andrea Brillantes) after the (UAAP basketball game)," said Wenk, who asked Cage to be his girlfriend after winning the game.

Other male figures under investigation by Filipinos include basketball players, international celebrities, and Korean personalities such as Johnny Depp, Park Solomon, Tyler Poarch, Chris Rock, Juancho Hernangomez, Ahn Heo-Sop, Jordan Clarkson, Andrew Garfield, and Adam Levine. .

In the category of female celebrities, celebrities from around the world and local show business are most searched for, such as Depp's ex-wife Amber Heard, followed by Chris Aquino, Dina Wong, Anna Delvey, Kate Moss, Sofia Carson, Ziriel. Manabat, Cara Delevingne, Alba Baptista and Bella Racelis. Former couple Depp and Heard fell out over a libel case last April.

The Google team has also created a new loss section that lists the main people who have died this year "to honor the memory of those we've lost over the years." The Philippines were looking for Queen Elizabeth II, Cherie Gill, Susan Rose, Aaron Carter, Technoblade, Shinzo Abe, Percy Lapida, Kim Mi Soo, Yu Ju Yun and Betty White.

“The world stopped when we lost Queen Isabelle and we cried when we lost two of our best (Filipino) actresses of all time, Cherie Gill and Susan Rose. Even the kids of the 90s mourned the loss of one of their technoblades, Aaron Carter. YouTube Player The most popular Betty White died of cancer in the last days of 2021, but the search trend picked up in early 2022. That's why she's on this list," Wenk explained.

It is also worth noting that songs by Filipino artists made the list first in the lyrics category. Mahika Addy and Janine Barden in 4th, Babalik of Sayo Moira dela Torre in 5th, Pano Jack Tabudlo in 9th and Paraluma Addy in 10th. Most Wanted We don't talk. There was no mention of Bruno. 1, followed by Sun & Moon (No. 2), Easy On Me (No. 5), Repeat (No. 6), Favorite Girl (No. 7) and Angel Baby (No. 2). nine).

“We are also seeing a rise in the popularity of songs by Filipino artists, and at the same time, popular shorthand songs are emerging,” Wenk shared. “They are looking for lyrics because they want to work on their moves and content to upload to that particular platform, as well as YouTube featurettes. So the trend we see is that Filipinos are looking for more information about lyrics.

In the news section, in addition to Halalan 2022, VaxCertPh, area search and Ukraine, Filipinos are also interested in the following topics: monkeypox, NATO, Gwyneth Chua, presidential race update, oxide update, ethylene and bagyong carding.

“Filipinos always rely on Google search to find the latest news – global or local. As you can see, the top three searches related to news are the overall trend of the year, indicating that Filipinos are indeed looking for relevant and reliable information. ..., elections or other local news such as typhoon news and presidential race news,” Wenk said.

“The Philippines is also unique in what is happening in other parts of the world,” he continued. "Filipinos are always curious and want to know more about what's going on in the world."

In the sports category, Filipinos' love for basketball is also visible in top search terms such as Warriors vs. Celtics, Warriors vs. Mavericks, Heat vs. Celtics, NBA Rankings 2022, Grizzlies vs. Grizzlies Warriors, Golden State Warriors vs. Boston, PBA application, NBA. Playoffs and NBA Draft 2022.

Dina Wong is also on the list. Her addition "also speaks volumes about our love for volleyball," Wenk said. "So in addition to basketball, the country is a volleyball nation."

Finally, the most popular games are Wordle, Axie Infinity, Arceus X, Razer Gold, Tower of Fantasy, Jollymax, Lost Ark, Anime Adventures code, Flyff Universe and MIR4.

“Internet gaming is popular in the Philippines,” Wenk said. “In fact, according to the latest e-economy report (SEA report), 37% of users in the Philippines said they play online games at least once a week, which is actually the highest in the Philippine region.” Southeast Asia. "

The data is “based on billions of Google searches per year, then we use tools like Google Trends and remove spam and duplicates,” Wenk said.

The list also "captures the spirit of the season," Wenk told the Star. “What happens in the real world greatly influences the attitudes and behavior of online users.”

Regarding the data collected and the impact of the results, Wencke said: “There are different views on this. It could also be the rise of streaming, (for example) due to Disney+, (which) this behavior among Filipinos has created to look for more information about what is available on streaming services. Did this. This is probably one of the reasons."