Chinese smartphone maker Oppo considers both Oppo and OnePlus as "core" brands, it was announced on December 17 during OnePlus' ninth anniversary. According to its new strategy, Oppo will invest 10 billion yuan ($1.43 billion) in the next three years, said Liu Zuohu (Pete Lau), the founder of OnePlus and chief product officer of Oppo.
Why is it necessary: The two companies The status of OnePlus after the merger in 2021 is unclear: it offers a lesser experience than Oppo and loses some of its unique features. It looks like the new strategy and investment should be a big boost for OnePlus' recovery.
Details: In addition to the $1.43 billion investment, Oppo will share additional resources with OnePlus in terms of technology, retail channels and after-sales service.
- Oppo Research Institute Innovation Accelerator and Oppo R&D will introduce more advanced technologies as part of OnePlus' new strategy.
- Oppo lists OnePlus devices on the shelves of more than 5,000 offline stores in China.
- The two brands will have more than 1,000 offline networks.
- According to Liu, Oppo will become a "global technology brand" and the Find and Reno series will focus on imaging and design systems.
- Liu added that OnePlus will focus on performance and sales through online channels.
Background : Liu founded OnePlus in 2013 after working at Oppo for 15 years. While OnePlus manufactures its phones in Oppo factories, both companies belong to BBK Elektronika.
- Liu returned to Oppo in 2020 as the brand's chief product officer, a role he held in addition to his responsibilities at OnePlus.
- Oppo is the world's fourth-largest smartphone vendor and will account for 10% of the global market by the third quarter of 2022, according to consultancy Canalys, including sales of OnePlus.
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