Ace Of Trades: Technology And Design Is At The Heart Of Merit Marketing

ZANESVILLE – He knew what he wanted to do since he was young – and now he's living his dream.

“I found an old letter I wrote in second grade,” Teri Clapper recalls, “and wrote that I wanted an elevator when I grew up. Luckily, I didn't follow that dream."

Clapper is currently CEO of Merit Marketing Services.

“I combine technology and design, creativity and knowledge to create marketing campaigns for my clients,” she explains. "Honestly, I knew I would since I was a teenager. I remember going to my living room when the commercials were on TV to study them and enjoy the humor and creativity. It was always interesting for me to see new advertisements.’

Clapper grew up in Zanesville, graduated from West Muskingum High School, then earned his bachelor's degree in marketing from Zane State before earning a bachelor's degree in advertising and sales management from the University of Akron.

“I had really good teachers,” she added, “especially my science teacher in high school who for some reason made me want to study and question everything. has been a great foundation for what I'm doing." Today.

Clapper founded Merit in 2011.

"I've watched Teri mentor small businesses for over 10 years," said Carol Humphreys, a Zanesville-based small business consultant. “As a small business owner, he knows what it takes to succeed in today's marketplace. His boundless energy, creative ideas and countless volunteer hours have been invaluable to many local businesses and nonprofits."

"I'm very interested in helping people successfully market their businesses," Clapper replied. "The best part of my job is helping a company get results and save time or exceed their goals. By making marketing fun and easy to do, I can empower them to make better decisions and plan their business focusing on strategy, analytics, technology, audience demographics and goals."

“Am I satisfied with where life has taken me? Absolutely," he concluded. "I've been blessed with God-given talents, great clients, and great teammates. I also thank my mentors and my circle of friends who have always given me positive support, whether with their ideas, by listening or by exchanging business advice".

Merit Marketing Services is located at 24 S. Sixth Street in Zanesville. Visit www.meritmarketingservices.com for more information.

Aces of Trades is a weekly series about people and their jobs, the quirky jobs, the fun, or the people who take ordinary jobs and make them extraordinary. If you have any suggestions for a future profile, please let us know at trnews@zanesvilletimesrecorder.com.

This article originally appeared in the Zanesville Times Recorder: Technology and design are at the heart of Merit Marketing