Microsoft's Bing search engine may soon become more user-friendly and deliver results in a more human-like way. According to The Information , the tech giant plans to bring ChatGPT-enabled OpenAI software to Bing in hopes of helping the company catch up (or maybe even overtake) Google. Microsoft invested $1 billion in OpenAI in 2019, and recent reports indicate it's in talks with the Elon Musk-founded startup for a follow-on investment. Now The Information reports that Microsoft's initial investment included an agreement to include the GPT aspects of Bing.
OpenAI developed GPT as a language model that uses deep learning to generate human text responses. Late last year, he launched a program called ChatGPT, which quickly became popular for its ability to return responses that look like they were written by real people. Researchers have expressed concern that it could be easily used for fraudulent purposes, and those who have tried the tool have said they would respond positively if a student admitted to writing it. ChatGPT is currently free, but OpenAI plans to charge for its use in the future.
What GPT integration means for Bing is unclear at this time. It doesn't have the ability to search results on the web, so Microsoft will stick with its own search engine technology. However, The Information says it could help Bing present the results in a more user-friendly way. A source "familiar with Bing" told the publication that Microsoft could use the technology to present search results as full-response sentences with the original information. When Bing suggests a query related to the original one, GPT can interpret its relevance in a meaningful way. This technology can help Bing better suggest keywords or keyphrases to users.
According to The Information , Microsoft could start integrating with GPT as early as March of this year, so we'll hear confirmation of those reports - along with more details if they're correct - in the near future.
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